"I Promise School", LeBron's vessel for urban educational change, is set to be fully operational by 2022. The elementary school, located in Akron, Ohio, is a labor of love paying homage to LBJ’s humble beginnings. Supported by the LeBron James Family Foundation, the school is dedicated to students who are already falling behind.

The NBA All-Star takes back the narrative, referring to the selected “at-risk” children, grades one through eight, as “the chosen ones” - an ode to his career defining Sports Illustrated cover title that aided in propelling his already remarkable career into the stratosphere. Owning his adopted branding, the superstar now has the infamous words draped across his back in black ink.

Living up to his Godsent title on more than just the court, LeBron goes after “the one”, the “irredeemable” youth, by inviting them to the table and offering them the opportunity of a lifetime. All students in the program that meet certain academic criteria will receive a full college scholarship to the University of Akron. No stranger to philanthropic initiatives, LeBron deems ‘I Promise’ to be “the coolest thing that I’ve done in my life thus far”.


Refuse to give up on people! Keep believing that change is possible despite what circumstances may look like. Your patient love and faithfulness may be exactly what they need to make a complete turnaround.

“Let each of you look not only to his own interests, but also to the interests of others.” - Philippians 2:4