FRASER COOKE LEADING THE CHARGE IN STRONG RELATIONSHIP BUILDING

As Nike’s Global Influencer Marketing Special Projects Senior Director, Fraser Cooke has the opportunity to lead in Nike’s biggest collaborations. From Comme des Garçons (Rei Kawakubo), Undercover (Jun Takahashi), Virgil Abloh, Chitose Abe (Sacai) and Kim Jones, he has built some of Nike’s strongest partnerships over the last decade. Cooke is known to take his time while building within Nike’s ecosystem. He has an extensive background between the music, beauty, and fashion industries. His approach for collaborations is making sure it’s worth the while. For Cooke, there needs to be authenticity beyond the cool factor. Although he did not have a plan for his career and did not know what he wanted to do, what came natural for him became his passion, becoming very blessed and privileged to be in the position he is currently in.

POWER THOUGHT

May your life be fruitful in every area, especially your relationships. The fruit your relationships produce should bring life to your own, healthy and flourishing!

"Do not be deceived: “Bad company ruins good morals.” - 1 Corinthians 15:33