Musician, producer, designer, and visual artist Tyler, the Creator added Coca Cola to his running list of brand collaborations. He produced the music that was used in their latest ad campaigns, making it a huge deal for him! This new project is a major addition to his ongoing list of work, individually and collectively. This is a refreshing sound that commercials need and he was honored to be a part of their vision.
Tyler, the Creator already has a strong history of partnering with brands. These companies trust his voice and art. When Tyler started his career with his friends, Odd Future, they worked together musically becoming a new sound for a rising generation. The group also collaborated with Cartoon Network and Vans to create refreshing content and products that they were genuinely interested in. He has worked with Converse for his own collection, GOLF le FLEUR*. The artist has a vision and is adamant about staying the course to make it happen without compromising who he is and his artistry.
Build with your community and co-create with one another. Challenge those in your life to exercise their skills and watch those muscles expand! Individually unique, collectively complete!
"It takes a grinding wheel to sharpen a blade, and so one person sharpens the character of another." - Proverbs 27:17